Thursday, September 6, 2012

Universal Design Strategy Makes Equinox an Easy Choice for Everyone


With Baby Boomers getting on in years, the number of folks in the U.S. aged 65 or older is set to explode in the next few decades, reaching 71 million by 2030. But Chevy is already working to meet their vehicle preferences—while also benefiting all drivers—by following the principles behind universal design. It’s “an approach that makes products of all kinds work for as many people as possible,” according to GM, and that includes the Chevy Equinox.
“We never design vehicles specifically for older consumers, but we increasingly integrate design solutions that work for all users, regardless of age,” said Carl Wellborn, senior staff engineer and project manager, GM Design and Technology Fusion. “Designs that make life easier for older users also work for younger users. Universal design is the key to unlocking usability solutions and implementing them successfully.”
For example, the Equinox boasts:
  • Notably narrow rocker panels and a low seating height for ease of ingress/egress
  • Wraparound rear glass and blind-spot mirrors—along with an available rear-view camera system—for enhanced visibility
  • Multi-flex rear seating that can move fore and aft to either bring children closer to the front row or push back for added legroom for adults
  • A programmable, power rear liftgate that provides effortless access to the Equinox’s rear cargo area
Even the Chevrolet MyLink infotainment system and other vehicle controls have been fine-tuned to meet the needs of a wide range of buyers.
“Simple interfaces and large, easy-to-understand controls like those in the Equinox are hallmarks of universal design,” said Eero Laansoo, human factors engineer, GM Design Quality Integration. “Having intuitively grouped controls that are easy to reach and easy to see day or night is particularly beneficial for drivers who suffer from age-related issues like arthritis and diminished vision, but will be appreciated by drivers of all ages.”

shard from: http://www.chevroletinthenews.com/universal-design-strategy-makes-equinox-an-easy-choice-for-everyone/

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